OVERVIEW

Most online fashion platforms and stores still still rely on rigid binary categories, filtering experiences through “Men” and “Women” categories, leaving nonbinary and gender-expansive shoppers underserved. This project reimagines shopping through identity-first onboarding, non-gendered filters, and affirming product language, allowing users to explore personal style freely and authentically.

The result: a web-based extension prototype that centers expression over labels and builds a foundation for truly inclusive digital commerce.

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PROBLEM

Traditional fashion interfaces exclude diverse gender identities

Despite growing awareness and visibility, most digital storefronts force users into binary entry points—Men or Women—with little room for personal identity, fluidity, or exploration.

Problem 1:

Gender Segregation

Problem 2:

Lack of Representation

Problem 3:

Assumptions regarding

Gender-Neutral clothing

These patterns erase or marginalize non-cisgender users, making something as personal as style feel inaccessible, unwelcoming, or unsafe.

DISCOVERY